If you feel you have a high bounce rate or the average length of visit on your site is low, look hard at your content. Is the content in-depth and answering all the customers’ questions? Is your website designed to work well on mobile devices? In general, the more...

This is a report that shows all websites linking to your website. A link is when a website has your website address on their website. It is strongly believed that search engines use the number of links to your website as part of their ranking formulas. Keep in mind...

The answer is exactly the one that applies to any marketing medium - some are and some aren’t. Print ads offer a varying degree of return. The return is not just based on the quality of the publication but very dependent on the offer in your ad.

It is a set series of emails that are sent to new subscribers of your email list. You create an entire series of emails you want to convey to your subscribers before you send them. Then, when someone is added to the subscriber list, they receive the series at the...

Each print product normally has a specific audience type. Ask the publication to give you readership information. Then, you can base your decision on data. The readership data also helps you understand what your ads messaging should look like in the publication.

It is a specific URL given to you from an advertiser’s website. You would use the link in your blog posts, editorial content, emails, and ads when promoting the advertiser’s products. Advertisers will pay you commissions for sales you generate on their site, but only...

Your ads are designed to either drive sales by using offers or to raise brand awareness. The best way to get a quick response is to use offers in your ads. You’ll need to test offers to see what resonates the best with shoppers in your area.

The main difference in short message service and texting is the content of the message. SMS is messages with only 160 characters without any images or additional content. Texting can include more than 160 characters, images, videos, or more. Most phones and services...

You should spend a minimum of $10 per day on Google Display or Search Ads. That amount could be too low for highly competitive categories. You can use Google Keyword Planner to determine what your budget should be for Google Search Ads.

Being consistent with your message is the best way to realize the full potential of your ads. We recommend running the same ad for at least four weeks at a time or by the quarter. The second critical element in your ad is a compelling offer.