In today’s world, most of your customers visit your website when making a purchase decision. This is true not just for ecommerce companies but also for service business and retailers with physical stores. Another way to generate revenue on your website is through...

SEO is search engine optimization. SEO is the optimization of your website’s content and business information online to help rank your website in search results. SEM is search engine marketing which is a form of pay-per-click (PPC) advertising.

Use this page to access your Google My Business (GMB) page or to create a new page https://www.google.com/business. Your GMB information is very important. Google uses this information to answer common questions about your business and to determine when to show your...

The most common explanation to this problem would be that your ad targeting is too narrow. This means you set too many interests and/or demographics in too small of a geographical area. You should remove some interests and demographics or expand your target area.

Google Analytics (GA) is not 100% accurate. GA puts a cookie on website visitors' browsers when they visit your website. This limits the tracking capability when the user clears their cookies, uses a different browser, visits your site using a private browser, or uses...

The first step is consistency in branding. Then you have to serve your brand message frequently enough that people start to remember it. Too many businesses fail with branding because they are constantly changing things up which results in confusion for consumers.

Search engine optimization (SEO) starts with making sure your directory listings are correct. The first listing to check is Google My Business. Your listings should be consistent across all places your name, address and phone number are found online. The next step in...

You first need to conduct research on the topic you plan to write about. You can use tools like Moz and SEMrush to find out what content is most popular in search engines. Then write your content to answer questions people are searching for answers to.

We recommend first looking at your own sales data from existing customers. Then, use that data to categorize your customers. By going through this exercise, you’ll be able to better target your ads online.

The most effective method to do this would be to use popups. The popup needs to contain an offer to entice your website visitors to give you their email address. Email address collection should be a main component of your marketing strategy.