5 questions, 5 answers, every week.

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The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.

To grow as a business, you have to make connections. How do you make connections? We’ll show you.

The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.

To grow as a business, you have to make connections. How do you make connections? We’ll show you.

The Lioce Group Website Design

The Limits of Your Niche How a company closed more sales for multiple products in the same marketing plan with Exchange Media Group.It's easy to sell when you niche down, but what if you have multiple products? The Lioce Group in Huntsville, Alabama, wanted to raise...

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Rosie’s Mexican Cantina Website

Good times, Great food, Friendly service: How Exchange Media Group helped a Mexican restaurant compete with nationwide brands in a growing city.Huntsville continues to grow as one of the biggest cities in Alabama. More people means more companies coming in from all...

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United Grocery Outlet Digital Campaign

A Corporate Campaign for a Growing Franchise: How a discount grocery store used multiple marketing tactics to grow several stores.United Grocery Outlet (UGO) is a chain of successful discount grocery stores in the Southeast. From stores in Tennessee to Georgia, they...

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Spray’s Jewelers Lead Generation

Shiny New Jewelry for Shiny New Leads: How a jewelry company grew sales with lead generation.Spray’s Jewelers, a jewelry store, wanted to increase sales. While they have been in business for years and won local awards of excellence, they wanted to capitalize on their...

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HBACT Logo Design

New Homes, New Builders, and A New Logo: How the Rutherford County Home Builders Association rebranded.The Rutherford County Home Builders Association, a group of homebuilders working to better the industry, acquired new counties in Central Tennessee. The group...

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Atlantic Custom Branded Icons

One-of-a-kind Icons:In creating Atlantic’s brand, we found that they needed unique and individual icon designs to represent the different geospatial engineering services they offer including Lidar, Photogrammetry, and GIS among others.The solution.The design team at...

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Atlantic Customer Profiles

Finding the Needle in the Haystack: How a geospatial engineering company found the right applicants in an unusually large pool of potential employees.Atlantic, a geospatial engineering company based in Huntsville, AL, is a rapidly growing business. They needed to not...

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