Creative Services Resources

Dimensions and sizes and guidelines… oh my!

Brand Guidelines

Please click the image below to access all of our official Exchange Media Group brand guidelines resources.

Design Tools

Remote Work Policy

Cheat Sheet Cards
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Foust Training

Exchange Ad Sizes
Columns Width in Inches
1 Column 1.35″
2 Columns 2.85″
3 Columns 4.35″
4 Columns 5.86″
5 Columns 7.40″
6 Columns 8.87″
7 Columns 10.38″
Front Cover 10.375” x 10.5833”
Back (w/ events) 7.40” x 12.75”
Full Height 12.75”
Double Truck 21.75” x 12.75”
Classifieds 1.35″ x 1″ – 300 dpi – CMYK
Farmers Ad Sizes
Columns Width in Inches Width in Picas
1 Column 1.23″ 7.38 picas
2 Columns 2.55″ 15.28 picas
3 Columns 3.86″ 23.18 picas
4 Columns 5.18″ 31.09 picas
5 Columns 6.50″ 38.98 picas
Full Page 6.5” x 10”
Double Truck 13.5″x9.75″
Full Height 10″
Classifieds 1.28” x 1” 300 dpi – CMYK

Farmers’ Standard Format

Auctions:

  • Capitalize each item but not the description and put the item first then the description Example: JD 4320, 2013, 4WD, dual remotes, runs great
  • Use the ‘ symbol for foot, not ft. – “ symbol for inches Example: Corral Panel, 12’x60”
  • If more than one of item use () Example: (2) Bunk Feeders, 10’
  • 4WD or 2WD – not 4wd or 4×4
  • JD for John Deere, NH for New Holland, MF for Massey Ferguson, etc.
  • Use; between items, if more than one item on a line or in paragraph form. Do not use dashes, bullets, or other symbols in a paragraph format
  • If formatted in columns, make columns even across the page
  • hrs for hours; trans for transmission; spd for speed; dsl for diesel
  • The brand first then type and model number Example: MF 4708, 2017, MFWD, 245 hrs
  • Indent the second or additional lines of an item description

Ads:

  • Capitalize each item but not the description and put the item first then the description Example: JD 4320, 2013, 4WD, dual remotes, runs great
  • Some businesses want brands together. All JD together, all Case IH together, etc. Put these in order also.
    Example:
    JD 2430
    JD 2677
    JD 4600
Chamber & Premium Magazine Sizes
Size Dimensions Inches
Full Page 6.93" x 9.60"
1/2 Page - H 6.93" x 4.72"
1/2 Page - V 3.38" x 9.60"
1/4 Page - H 6.93" x 2.28"
1/4 Page - V 3.38" x 4.72"
1/8 Page 3.38" x 2.28"
1/16 Page 1.60" x 2.28"
Digest Magazine Sizes
Size Dimensions Inches
Full Page 4.8″ x 8.3″
1/2 Page – H 4.8″ x 4″
1/4 Page – H 4.8″ x 1.95″
1/4 Page – V 2.31″ x 4″
1/8 Page 2.31″ x 1.95″
Real Estate Sizes
Size Dimensions Inches
Full Page 7.5” x 9.75″
1/2 Page – H 7.5” x 4.75″
1/2 Page – V 3.59” x 9.75″
Fair Magazine Sizes
Size Dimensions Inches
Full Page 6″ x 9.375″
1/2 Page – H 6″ x 4.63″
1/4 Page – H 6″ x 2.25″
1/4 Page – V 2.91″ x 4.63″
1/8 Page 2.91″ x 2.25″
Cookbook Ad Sizes
Size Dimensions Inches
Full Page 6.25 x 8.25″
1/2 Page – H 6.25″ x 4″
1/2 Page – V 3″ x 8.25″”
1/4 Page – H 6.25” x 2.25″
1/4 Page – V 3” x 4″
1/8 Page 3” x 2.25″
Host Special Section
Size Dimensions Inches
Premium front/back 10.38″ x 4″
Business Card 3.35″ x 2.4″
Premium Center 7.46″ x 5″

FC Expo Special Section
Size Dimensions Inches
Premium front 10.375″ x 5″
Premium back 10.375″ x 10″
Business Card 3.35″ x 2.4″
Facebook Ad Sizes
Size Dimensions Pixels
FB Carousel Ads (up to 5 slides) 600 x 600
FB Static Ad 1200 x 628
FB Organic Post 1200 x 630
FB Video 1280 x 720
Instagram Ad Sizes
Size Dimensions Pixels
Instagram Stories 1080 x 1920
Instagram Ad 1080 x 1080
Google Ad Sizes
Size Dimensions Pixels
Google Display 300 x 600
160 x 300
300 x 250
336 x 280
  320 x 50
   
Google Responsive 1200 x 1200
  1200 x 628
   
LinkedIn Ads
Size Dimensions Pixels
LinkedIn Blog Post Image 1080 x 1920
LinkedIn Ad 1200 x 627