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How to Overcome 2023’s SEO Marketing Challenges
Few businesses have SEO marketing strategies that don’t require intervention. New SEO marketing challenges arise constantly, but how can you deal with them? Some SEO marketing challenges affect your business more than others, so you have to understand how they arise,...
10 Ways to Reduce Email Bounce Rate
A high email bounce rate means a large percentage of the emails you send are “bouncing” back to you rather than being delivered. Over time, a high bounce rate can seriously harm your email marketing and tarnish your reputation. Fortunately, you can do a lot to reduce...
5 Types of Small Business Marketing You Need
Small business marketing used to be straightforward. It involved buying print ads in newspapers, buying radio spots, and perhaps advertising on local television stations. It wasn’t that complicated, but it also wasn’t terribly effective, especially for newer small...
Make Your Google Ads Perform in 2023
Perhaps the best reason to use Google ads in 2023 is that your competitors use them. Why should they appear in search engine results pages (SERPs) instead of you? Even if your competitors didn’t use Google ads, they would be worth considering. Over 90% of online...
Turbocharge Your Social Media Marketing
If you forego social media marketing, you miss a potential audience of 4.2 billion people. You may also fall behind your competitors. Nearly three-quarters of small and medium businesses use social media for advertising, and half of those post daily. Additionally,...
7 Digital Marketing Tips for Beginners
Digital marketing tips can help those new to digital marketing take action without overspending. It is worthwhile, too, because digital marketing benefits the solo practice, the Fortune 500 company, and everything in between. Digital marketing offers the following...
Business Reviews Are Essential for 2023 Marketing
Rising prices and increased online shopping due to COVID have made business reviews more important to consumers than ever. This, in turn, makes business reviews more essential to businesses than ever. Eighty-three percent of American consumers surveyed by MOZ...
Succeed with Email Analytics in 2023
Small and local businesses turn to email marketing because they know it works. Knowing how it works is even better than just knowing that it has a great marketing ROI. While some companies dive deep into email analytics and know how to fine-tune the smallest detail of...
Recession-Proof Your Digital Marketing Strategy
Planning your digital marketing strategy for 2023 involves gazing into the internet crystal ball and ruminating on the economy. Various sources have the U.S. entering a recession in the first quarter of 2023, the second quarter of 2023, or during “late” 2023. Goldman...
Customer Data Management and Marketing Emails
Customer data management begins with accurate customer data. Managing data that is incorrect, outdated, or unauthorized is a wasted effort. The only kind of customer data worth managing is clean data. Clean data is accurate and placed correctly in your database. ...