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Social Proof: Empower Google Reviews on Your Website

Google reviews are a powerful form of social proof. Collecting Google reviews for your business may be more important than you imagine. Not only can they give you valuable feedback, but they can also attract new customers while improving your SEO efforts. Google is...

Understanding Google Star Ratings

You may be familiar with Google star ratings in the context of Google reviews, but did you know these rating indicators show up in other places too? Star ratings are a strong visual indicator of social proof, and they are visible in quite a few places on the search...

One Month of Facebook Post Ideas

Coming up with creative and engaging Facebook content can be stressful, especially when it's not the main part of your job description. To make things easier for you, we outlined one month of Facebook post ideas that are applicable to most industries. You can use our...

Website Popups: How to Use Them for Your Marketing Success

Businesses have used website popups for marketing for a long time because they work. Getting the best results requires knowing your goals, the different types of website popups, and the best ways to use them. Learn how to leverage popups on your business website to...

Google Ads vs Facebook Ads: Which is Better?

Both Facebook ads and Google ads are pay-per-click ad platforms. Each helps you reach different audiences and fulfill different business objectives. While a comprehensive marketing strategy may include advertising on both platforms, most small businesses are limited...

Choosing an Email Service Provider (ESP) for Your Email Marketing

If you're ready to scale up your digital marketing, email is a great place to start. In fact, 59% of marketers see the most ROI from email. While an email service provider (ESP) like Gmail or Outlook might fulfill the email needs of your business internally, they're...

How to Remove a Google Review

Increasing your number of Google reviews is a great way to boost your Local SEO performance and reach more customers. However, with more reviews comes more chance of encountering a bad review — and the resulting desire to remove a Google review. The good news is that...

How to Create a Buyer Persona

How well do you know your target audience? If you haven't done the research or interviewed your customers, you may be surprised by what you don't know. Too many businesses fail to develop a deeper understanding of their customers' needs. Instead, they make a lot of...

24 Email Marketing Ideas for Your Business

When it comes to email marketing, a lot of business owners aren't sure where to start. There are many different email strategies you can use to facilitate your different business goals. If you aren't quite sure what to email your customers, use our 24 email marketing...

How to Ask for Google Reviews

When was the last time you read a review for a business? It was probably recent. Most people value online reviews as an objective source of information about a business. A good number of positive reviews, especially recent ones, can benefit your business by convincing...