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7 Digital Marketing Trends To Consider

Think about where digital marketing was a decade ago. Not everyone had a smartphone, and many of the social media platforms that are ubiquitous today didn’t exist.  As digital technology goes, so goes digital marketing. Digital marketing has expanded beyond what...

Why You Should Use Email Segmentation

Email segmentation takes email marketing to new levels of success. It helps you communicate better and enjoy higher open and click-through rates. Email marketing has great ROI, and email segmentation can further increase ROI. It requires extra effort beyond emailing...

Super Subject Lines and CTAs for Marketing Emails

The copy in the body of your marketing emails is important, of course. But subject lines and calls to action (CTAs) probably matter more. Why? Low-quality subject lines can land your email in the trash before the recipient reads it. Lackluster CTAs can quash the...

Welcome Emails Usher in ROI

When someone opts into your email list, they give you a remarkable opportunity. They’re telling you they are interested in what you offer.  Why wouldn’t you put your best foot forward with a welcome email series? Designing and implementing a welcome email series...

Marketing Emails: 10 Tips for Mobile

Here are 10 tips for optimizing marketing emails for the mobile experience. Click on one to learn more.  1. Minimize Bells and Whistles 2. No Links in the Email Body 3. Keep Your Subject Line Short 4. Keep Marketing Emails Themselves Brief 5. Take Full Advantage...

Optimize Your Google Business Profile

Google Business Profiles are small businesses’ best friends. If you haven’t claimed and verified your profile, then you should do so at your first opportunity.  And while having a business profile on Google is important, it is equally important that you manage...

7 Email Marketing Mistakes

Here are 7 of the most common mistakes companies make with their email marketing. Click on one to learn more about it.  No Defined Target AudienceNo Personalization StrategyOutdated Email Contact DataBad Subject LinesBad Email SchedulingNot Personalizing the Rest...

12 Email Newsletter Ideas

Here are 12 email newsletter ideas. Click on one to learn more.  Roundups (of blog posts, videos, or relevant news stories)Frequently asked questionsWhat I wish I knew back thenHappy distractionIntroducing our teamBest practices for _______User-generated content...

What Is Google’s “People Also Ask” Feature?

“People Also Ask” is a Google search engine results feature. It has only been around since 2015. It anticipates questions you may have when you do a Google search. Think about the “olden days” of Google search, say before 2010. You typed in a query and received a list...

Email Marketing Metrics: 5 to Monitor Closely

Email marketing metrics confirm the tremendous value of this type of marketing. Perhaps the most eye-opening statistic is that for every dollar spent on email marketing, companies bring in $38.  To improve your email marketing, you first have to measure how it is...