Our Principles

Over the past 40 years, we’ve built an environment for businesses and employees to grow. We use five core principles to guide us as a company.

Customer-Obsessed

Always focus on what will make the customer’s life better. The customer being happy comes before profit. We should make money from providing value to our customers. The customer is always right, even if we disagree with them. Mentor customers on solutions to their situations rather than saying we can’t do something. Be a problem solver for our customers. Our customers should feel doing business with us is simple. We need to be obsessed with understanding what our customers’ customers need.

Respect Others

Every individual has experienced life through their own personal lens. Seek first to understand others before being understood. Always show empathy to others. Treat everyone the way they want to be treated. We were all created differently and uniquely. You’ll not always agree with team members on the best path forward. However, when we set a direction, we must work as a team.

Expect Excellence

Expect the highest standards from yourself every day. Hold your teammates accountable for the same discipline. Don’t cut corners with your work. We expect to be the best in the world at what we do. Don’t settle for average. Our products should make a difference in our customers’ lives. You should pay attention to every detail.

Take Ownership

You control your attitude, which controls your destiny. You are responsible for your success. Your success will come through hard work. Always maintain an attitude of gratitude. Focus on where you can make a difference. Be at peace with events outside your control. We accept mistakes will be made. Own them, learn, and move forward.

Continuously Improve

The world is always changing. You need to be continually learning. Strive each day to get better at your job. Go deep on subjects to fully understand them. Be open-minded to other ideas. Always be looking for opportunities to improve yourself and our products. Don’t be afraid to take chances on ideas. Most decisions are reversible. Follow processes and continually refine them. 1% improvement each day equals 37% annual improvement.