New Homes, New Builders, and A New Logo:

How the Rutherford County Home Builders Association rebranded.

The Rutherford County Home Builders Association, a homebuilders association working to better the industry through outreach and legislation, acquired new counties in Tennessee and needed to expand their name and brand with a new logo. The old logo wouldn’t work, and they needed to find someone to create an up-to-date and long lasting logo to work for the association for years to come, while positioning the association as a resource for builders in Middle Tennessee.

The solution.

Exchange Media Group was able to work with representatives from HBACT to build the best possible logo. Through three rounds of edits, a black and white design, and a final logo with all digital file types, HBACT is now able to expand and grow their brand with a logo that works.

“When our association grew and incorporated more counties, we needed to change our name. That name change meant we needed a new logo. We reached out to Exchange Media Group for a brand new logo design, and we fell in love with the result. They worked with us to revise as needed, solving all of our problems from the last logo. The new logo has made us look and feel more professional and more recognizable for home builders in central Tennessee. We can really tell a difference.” — Carolyn Sapelak, HBACT Executive Officer