A Patient’s Obvious Choice

How a plastic surgeon stands out in a crowded market.

Nesmith Plastic Surgery Center in Gainesville, FL is a father-son team of board-certified plastic surgeons. Although they’ve been practicing for longer than some other area surgeons, they struggled to rank for competitive keywords and be front and center for potential patients in Google search. They needed a digital marketing strategy to strengthen their online presence and become the obvious choice for plastic surgery patients in Gainesville.

The Solution

Exchange Media Group proposed a multi-faceted approach to improving Nesmith’s online reputation. We first optimized their website for SEO keywords and added new content monthly to drive additional traffic. To improve their Local SEO, we created a system for them to request patient reviews on Google. We implemented a social media strategy with consistent posts to further drive patient engagement and increase website traffic.

Additionally, we ran ad campaigns on Google and Facebook promoting their quarterly specials. These ads targeted potential patients searching for specific plastic surgery procedures and connected them to Nesmith. This resulted in higher scheduled consultations and more booked procedures.

The Results


more customers engaged on social media


words of SEO content added in 12 months


top 10 ranking keywords in 12 months

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