The Limits of Your Niche

How a company closed more sales for multiple products in the same marketing plan with Exchange Media Group.

It’s easy to sell when you niche down, but what if you have multiple products? The Lioce Group in Huntsville, Alabama, wanted to raise awareness and increase sales for all of their products. The products ranged from printers to human resources software, and other business development offers. In the end, their products helped other businesses save money and time. What marketing campaign would boost sales for all of their products?

The solution.

Exchange Media Group developed a multimedia ad strategy that allowed for minimal costs across multiple platforms. With a new website, we established monthly campaigns to focus on products to help businesses in Huntsville. With a banner on the website, monthly email campaigns, and ads, Lioce Group is able to introduce all of their wide variety of products to businesses in the growing city.

The Results


We designed and published 5,495 ads last year.

Monthly Emails

We help nearly 300 digital marketing customers.


We’ve been helping companies make connections for 40 years.

Monthly Traffic

We help nearly 300 digital marketing customers.

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