In 1988 we published our first Holiday Cookbook. Our vision for the cookbook was to connect local businesses with consumers during the busy holiday season. For the past 30 years, the cookbook has continued to gain in popularity. Last year we distributed over 80,000 cookbooks. The Holiday Cookbook has also proven to be a great way to connect the community as a whole through the sharing of recipes—after all, biting into a warm slice of Mama Sallie's Old Fashion Sweet Potato Cobbler truly is one of the finer things in life. All the recipes in the cookbook are submitted by local cooks, giving us a glimpse into the kitchens of the people who live in our communities. The cookbooks are distributed solely through the local businesses that have placed an ad in the cookbook. This distribution method is a unique opportunity for local businesses to generate additional holiday traffic. Service businesses find that the cookbooks also make a wonderful holiday gift for their customers.