There are often two issues causing a landing page not to work. The first is your landing page isn’t offering enough value or the value isn’t clear to your visitors. The second would be you are targeting the wrong type of traffic through your paid ads.

The quick answer is yes. YouTube is the second largest search engine in the world, and Google frequently shows YouTube videos at the top of search results. For you to be successful, you need to define what success looks like. Do you want more search traffic? More...

The masthead is the title area of a newspaper or magazine. It’s the first thing you see when you look at a publication because it is at the top. It usually includes titles, details, and contact information.

Text messages are an easy and effective way to communicate with your customers. People almost always open text messages immediately. Think of what marketing messages your audience wants to know and use those as your messages.

The holiday season is always crowded with endless marketing messages. It’s important for your company to cut through all the noise. We recommend following the best marketing tactics all year round: use offers in your ads, provide value, highlight the benefits, and...

Let customers know your products could make a perfect Christmas gift! Use gift packages of your products to entice them to buy for other people. Make curbside pickup available so that the buying process is easier for customers.

The quick answer is yes. Maps help people understand where a location is related to cross streets or other businesses. Make sure the map is legible, otherwise it’s a waste of space.

If you're not confused with all the three-letter acronyms, you're in elite status. CTA stands for a call to action. It’s the quick action you want someone to take. “Click this button!” is a call to action. CTV stands for a call to value. This is when the button shows...

reCaptcha, a Google product, is the most popular way to protect your website. reCaptcha can tell the difference between fake and real human traffic. For most sites, reCaptcha is free to use.

Before you begin, you should answer “what is success for my business?” This should include measurable objectives and address how your products fit in the market. Then use thePDF below to align your marketing plan to your overall business strategy. Marketing Plan...