by Wesley Bryant | Jun 15, 2021 | Exchange Answers
Direct mail is the best traditional marking method for B2B. We suggest starting with LinkedIn and Google Search ads for B2B digital marketing. LinkedIn gives you the ability to target ads at business types and business operators that would most likely buy your...
by Wesley Bryant | Jun 15, 2021 | Exchange Answers
A royalty is a payment to the original photographer every time their photo is used. If an image is royalty-free, you only pay once to use the photo, or use the photo for free by giving credit. Paid royalty-free sites include Adobe Stock and iStock. Websites with...
by Wesley Bryant | Jun 15, 2021 | Exchange Answers
The first step every business should take is to claim your Google My Business (GMB) and verify all your information is accurate. Google relies on your GMB information to deliver results on Google Maps and Google search results. After setting up GMB, you should...
by Wesley Bryant | Jun 15, 2021 | Exchange Answers
The three most popular paid tools are ahrefs, Moz, and SEMrush. We use SEMrush every day in our business. One tool we use often is SEMrush’s SEO Writing Assistant. It allows our writers to see an optimization score for their content. Google Ads’ Keyword Planner is a...
by Wesley Bryant | Jun 15, 2021 | Exchange Answers
Facebook ads can deliver good results for your business when you use them correctly. The first step is clearly defining your audience and setting up retargeting ads. You can run retargeting ads on Facebook using the Facebook pixel. Facebook ad results are much easier...
by Wesley Bryant | Jun 8, 2021 | Exchange Answers
Software like SEMRush or Moz will show you keyword rankings for your website and competitor sites. You can rank your website against your competitors from a keyword perspective. You can also type in Google Search site:(domain name) to see all pages indexed by Google...
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