by Wesley Bryant | Jul 27, 2021 | Exchange Answers
In today’s world, most of your customers visit your website when making a purchase decision. This is true not just for ecommerce companies but also for service business and retailers with physical stores. Another way to generate revenue on your website is through...
by Wesley Bryant | Jul 27, 2021 | Exchange Answers
SEO is search engine optimization. SEO is the optimization of your website’s content and business information online to help rank your website in search results. SEM is search engine marketing which is a form of pay-per-click (PPC) advertising.
by Wesley Bryant | Jul 27, 2021 | Exchange Answers
Use this page to access your Google My Business (GMB) page or to create a new page https://www.google.com/business. Your GMB information is very important. Google uses this information to answer common questions about your business and to determine when to show your...
by Wesley Bryant | Jul 27, 2021 | Exchange Answers
The most common explanation to this problem would be that your ad targeting is too narrow. This means you set too many interests and/or demographics in too small of a geographical area. You should remove some interests and demographics or expand your target...
by Wesley Bryant | Jul 27, 2021 | Exchange Answers
Google Analytics (GA) is not 100% accurate. GA puts a cookie on website visitors’ browsers when they visit your website. This limits the tracking capability when the user clears their cookies, uses a different browser, visits your site using a private browser,...
by Wesley Bryant | Jul 13, 2021 | Exchange Answers
The first step is consistency in branding. Then you have to serve your brand message frequently enough that people start to remember it. Too many businesses fail with branding because they are constantly changing things up which results in confusion for...
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