What is the best digital marketing strategy?

A strategy that addresses all levels of the purchase funnel is the best. This starts with branding ads. Once a user engages with your brand, then retarget them with ads. The next step is to make sure you use the power of email to stay in contact with past customers.

How to increase website visitors?

Paid ads are the quickest way to increase your website traffic. However, if your website doesn’t offer something of value, your money will be wasted on generating more traffic. That is why your website strategy should start with valuable content. The content is either...

Should my business have a Twitter account?

Twitter can be a valuable tool for your business. You should search Twitter for your competitors and other businesses similar to yours to see how they are using the platform. Do they have a lot of followers and interactions with their posts? We caution you not to...

Can I send emails without using a paid service?

You can definitely send mass emails from your personal email inbox, but there are positives that come with the paid services. The first is what we mentioned above: the paid services’ relationships with ISPs. The second valuable attribute of paid services would be the...

What software can I use to send emails?

The two most popular services are Mailchimp and Constant Contact. We think they both give the designer a poor experience. The main value of their service is their relationship with ISPs (internet service providers). ISPs control traffic through the internet. You’ll...

What are ideas for collecting email addresses?

You need to incentivize people to give you their email addresses. Give your customers something of value in exchange for their email addresses. For example, you could ask for an email address in exchange for a coupon or discount. Once you have their email, you’ll be...

Are users opting out of tracking apps on iPhones?

A lot of people are turning off tracking, but they aren't turning it off for everything. Right now it's too early to know fully how these changes will affect ad targeting because companies like Google are working on other anonymous tracking technologies. We haven't...

What is happening with Apple and tracking users?

Earlier this year Apple started asking users to opt in/out to allow their ad identifiers to be shared to third party platforms like Facebook. By not providing the ad identifier, Apple is at the moment severely hurting the targeting abilities of advertisers on...

 

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