First, define your ideal customer. This means you need a spreadsheet or word document clearly describing all of their attributes including age, gender, race, behaviors, and hobbies. Then you can use that data to target digital ads on social media or display ad networks.

Think of marketing as push and pull. Push marketing is 90% of what every business does—you push ads in front of an audience. On the contrary, pull marketing is producing content that answers questions for people. Inbound marketing is “pull marketing.” You create...

There are a few mistakes that we routinely see. First, websites that don’t clearly tell website visitors what the business does. Then, websites that don’t show how their products and services will make the website visitors’ lives better. Make sure your website is...

AR stands for augmented reality. AR is already being used by retailers. Several retailer websites and apps now allow you to view a product in your room before you purchase it. An example would be how a pair of glasses look on your face. Virtual reality (VR) will also...

A paywall is a checkpoint on a website where the visitor must pay to see the rest of the content. Many websites will offer a portion of the content for free, then charge the visitor to view the content after the free sample.