Both Facebook ads and Google ads are pay-per-click ad platforms. Each helps you reach different audiences and fulfill different business objectives. While a comprehensive marketing strategy may include advertising on both platforms, most small businesses are limited...
Choosing an Email Service Provider (ESP) for Your Email Marketing
If you're ready to scale up your digital marketing, email is a great place to start. In fact, 59% of marketers see the most ROI from email. While an email service provider (ESP) like Gmail or Outlook might fulfill the email needs of your business internally, they're...
How to Remove a Google Review
Increasing your number of Google reviews is a great way to boost your Local SEO performance and reach more customers. However, with more reviews comes more chance of encountering a bad review — and the resulting desire to remove a Google review. The good news is that...
How to Create a Buyer Persona
How well do you know your target audience? If you haven't done the research or interviewed your customers, you may be surprised by what you don't know. Too many businesses fail to develop a deeper understanding of their customers' needs. Instead, they make a lot of...
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