7 Tips to Avoid the Spam Filter With Your Email Marketing

If you're putting the time and energy into email marketing, the last thing you want is the fruits of your labor landing in the spam folder. Unfortunately, if you don't know much about how spam filters work, you may unintentionally be sending emails that your...

Understanding Google Star Ratings

You may be familiar with Google star ratings in the context of Google reviews, but did you know these rating indicators show up in other places too? Star ratings are a strong visual indicator of social proof, and they are visible in quite a few places on the search...

One Month of Facebook Post Ideas

Coming up with creative and engaging Facebook content can be stressful, especially when it's not the main part of your job description. To make things easier for you, we outlined one month of Facebook post ideas that are applicable to most industries. You can use our...

Google Ads vs Facebook Ads: Which is Better?

Both Facebook ads and Google ads are pay-per-click ad platforms. Each helps you reach different audiences and fulfill different business objectives. While a comprehensive marketing strategy may include advertising on both platforms, most small businesses are limited...

Choosing an Email Service Provider (ESP) for Your Email Marketing

If you're ready to scale up your digital marketing, email is a great place to start. In fact, 59% of marketers see the most ROI from email. While an email service provider (ESP) like Gmail or Outlook might fulfill the email needs of your business internally, they're...

How to Remove a Google Review

Increasing your number of Google reviews is a great way to boost your Local SEO performance and reach more customers. However, with more reviews comes more chance of encountering a bad review — and the resulting desire to remove a Google review. The good news is that...

How to Create a Buyer Persona

How well do you know your target audience? If you haven't done the research or interviewed your customers, you may be surprised by what you don't know. Too many businesses fail to develop a deeper understanding of their customers' needs. Instead, they make a lot of...

 

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