Are impressions or clicks more important?

Clicks and impressions are not the same thing. Google considers an impression to be when 50% of your ad is seen for a second or more. A click is counted when someone clicks your ad. Your marketing strategy should help you decide if you want impressions or clicks. If you want brand awareness, your campaigns would be optimized for impressions, so more people see your name. To boost sales in the near term you should run a campaign for clicks. You can drive better results with both an impression or clicks strategy by focusing on your ad’s offer.

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