The answer is exactly the one that applies to any marketing medium – some are and some aren’t. Print ads offer a varying degree of return. The return is not just based on the quality of the publication but very dependent on the offer in your ad.
Are print ads worth it?
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if your business is the type that offers…..lets say 3 brands of very expensive products, then offers are generally not offered. What it takes is a fresh ad that entices the potential buyer to pick up the phone. Maybe it’s the season, maybe it the stock market, or the tax season. A fresh ad usually catches more eyes then a 1 dollar or 10% off a selected item that everybody else sells as well.