Google Analytics is the perfect solution for most websites and businesses. It will provide detailed information on your website traffic and give different metrics to understand how people use your website. There are other services that give more complex information if...

The first step is to make sure your Google My Business is claimed and set up correctly with your information. Then, set up Google Search Ads for your type of restaurant in your area. Thirdly, run ads either on Facebook or Google targeted at people who like your type...

Your customers are looking for solutions to their problems. Do your emails offer solutions? Make sure your email content is providing value to your subscribers either through solutions or offers. The more value you give your customers via email, it’s less likely...

A keyword is a term that a user types in a search engine. The first place to look for keywords is at the bottom of the search results page at the “Similar Searches.” Those are the terms people are using to find more information. The second tool to find keywords is the...

The simple answer is time. Designing and developing websites takes a lot of time. As the “solo” designer builds more sites, he/she starts receiving more maintenance requests. In a weird way, the more sites a solo designer builds the less they can grow in the future.

The first place to start promoting your event is with your email list and on your social media channels. Facebook allows you to show events for your business. You then could run social media ads for the event. If the event is large enough, Google Display ads would be...

Google, YouTube, and Facebook—all in that order. The good news is, with billions of clicks every day, there are endless advertising opportunities on all three platforms. With advanced targeting algorithms, you can show your products and services to your exact target...

A minimum viable product (MVP) is the most simple solution to a problem customers have. You create that solution as a product or service to sell to early adopters. In most cases, it’s created by startups to launch a product. However, it is not meant to be the end...

All types of businesses will use augmented reality in the future. There are already apps for you to see how you look in clothes and how furniture would appear in your home. Apple’s new iPhone 12 has a lidar scanner which will make augmented reality even more popular.

Yes. You can post to groups as your business account. On the post you want to write or share in the group, press the down arrow in the “create a post” display. It will list options for your identity. Select one of the pages you manage to interact (comment, share,...