How well do you know your target audience? If you haven't done the research or interviewed your customers, you may be surprised by what you don't know. Too many businesses fail to develop a deeper understanding of their customers' needs. Instead, they make a lot of...
24 Email Marketing Ideas for Your Business
When it comes to email marketing, a lot of business owners aren't sure where to start. There are many different email strategies you can use to facilitate your different business goals. If you aren't quite sure what to email your customers, use our 24 email marketing...
How to Ask for Google Reviews
When was the last time you read a review for a business? It was probably recent. Most people value online reviews as an objective source of information about a business. A good number of positive reviews, especially recent ones, can benefit your business by convincing...
Planning Your Google Ads Budget
If you're curious about Google Ads, you probably attempted to research how much they cost — only to find the common answer "it depends." It's true, your Google Ads budget can vary greatly depending on your campaign goals and keywords. To really understand how Google...
12 Places to List Your Business Online
Managing your local business listings is a part of off-page search engine optimization. Listings that are consistent, comprehensive, and up-to-date can positively contribute to Local SEO results.
Making a Social Media Posting Schedule
You know a social media presence can benefit your business, but when are you supposed to find the time? Balancing social media with the day-to-day demands of your business can be challenging. Creating a social media posting schedule can help you prioritize and streamline your efforts.
6 Tips to Improve Email Open Rate
If you're putting the time into email marketing for your business, it's expected that you want to see positive results. You may look at your email open rate as an indicator of your marketing success. But, how reliable is your open rate? Should you be concerned about...
How to Use Retargeting Ads
It’d be great if your customers converted on their first visit to your website. Unfortunately, that’s not what happens most of the time. Someone may not be ready to make a purchase just yet, or they may be distracted before completing an intended purchase. That’s where retargeting ads come in.
How do Google Ads Work?
As you consider more ways to connect with your customers, you may be wondering how effective Google ads can be for your business (or just how they work). The Google ads platform has an impressive reach – more than 63,000 searches every second and more than 2 million...
How to Create a Social Media Strategy
Does it really make sense for your business to have a Snapchat? If you are setting up social media accounts only because you think you are supposed to, you should press pause. First, you should develop a social media strategy for your business.
As you consider social media for your business, think about why you’re doing it, who you are trying to reach, where you would be posting, what content you want to share, and when you want to share it.
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