Yes. You should make sure your print ads have good offers and clear calls to action in them. You can ask the publisher to provide you with a readership study of their publication. This will help you understand who your ad will reach.

Buy a domain name that matches your business name if possible.Build a simple website with clear calls to actions on your home page.Claim your Google My Business account and fill the data out completely.Setup pages on the social media platforms that would benefit your...

In the early days of Facebook, many businesses paid for likes to grow their following. Then, Facebook changed the game and stopped showing your posts to all your friends. Today, you could pay for engaging content to be posted to your social media accounts that people...

Print media is any type of media on printed materials. This ranges from magazines, newspapers, and printed marketing pieces.

It is producing content on your website that will rank your website high in search engines. This lets people organically find your business without you having to constantly scout for more customers. To rank high on Google, your content needs to be authentic and...

We like to start with an audience size of 250,000 to 500,000. The lowest we ever want to reach is 100,000. It is best to cast a wide net and then narrow down as you see what types of people are best converting.

Reach is the unique number of people who saw your post or ad. Impressions refers to the number of times your post or ad was seen by users.

Outbound marketing is cold calling or producing unsolicited marketing messages. You can easily target outbound marketing with digital platforms. The readership studies of publications help shape your ads’ messaging which produces better results.

Conversion rate is associated with digital marketing. Print advertising historically refers to conversions as redemptions. Our customers normally see a 1% to 5% redemption rate. The better the offer the higher the rate.

Start with knowing the main benefit of your product or service. Then, write a headline that brings out that benefit. The body copy can explain the features of the product, but stick to discussing benefits as much as possible.