There is no replacement for a professional photographer with a “good eye.” In reality, the newest iPhone takes fantastic photos, but the composition is what really matters. If you plan to take your own photos, start with learning the rule of thirds.

Everyone likes food but that can be expensive. We’ve seen a lot of appreciation for Christmas cards that show our whole team. Sometimes your budget will restrict what you can do. When that happens, be sure to still sincerely thank your customers when you see them.

Many companies have people who rotate answering help desk questions, or they have a dedicated team member responsible for incoming messages. You can also pre-schedule social media posts and emails to go out through the holidays.

The easiest way to stick out is with your offer. Great offers always rise above the noise. Make sure your ads are clear and establish the benefits of your products and services.

Yes, you should send a holiday email; it’s a great way to show the human side of your business. You can feature your team in pictures because this is not an ad. Loyal customers love to see who they are working with throughout the year.

There are often two issues causing a landing page not to work. The first is your landing page isn’t offering enough value or the value isn’t clear to your visitors. The second would be you are targeting the wrong type of traffic through your paid ads.

The quick answer is yes. YouTube is the second largest search engine in the world, and Google frequently shows YouTube videos at the top of search results. For you to be successful, you need to define what success looks like. Do you want more search traffic? More...

The masthead is the title area of a newspaper or magazine. It’s the first thing you see when you look at a publication because it is at the top. It usually includes titles, details, and contact information.

Text messages are an easy and effective way to communicate with your customers. People almost always open text messages immediately. Think of what marketing messages your audience wants to know and use those as your messages.

The holiday season is always crowded with endless marketing messages. It’s important for your company to cut through all the noise. We recommend following the best marketing tactics all year round: use offers in your ads, provide value, highlight the benefits, and...