QR codes were started in Japan to help track automotive supplies. Marketers started using them for ads—but at first, there wasn’t a lot of adoption by consumers. Having to download a separate app to read the QR code became a problem for consumers. That created friction to use. However, now most Google and Apple phones’ cameras can automatically read QR codes. When scanned, QR codes can take users to websites, email forms, and even log you into a Wifi network. Now try the one below.
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