How can I use Maslow’s Hierarchy of Needs in marketing?

Maslow’s Hierarchy of Needs is a graph explaining what humans need and in what order. It starts with security (like shelter and water) and moves up to love and self-confidence. No matter what you’re trying to sell, you need to know your customers’ needs. By using Maslow’s needs as a guide, you can find the best ways to position your product.

Maslow's Hierarchy of Needs | Simply Psychology

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