People’s buying habits may shift in times of uncertainty, but you can still continue building a relationship with your customers. Your core customers want to hear from you. Email will be the most cost-effective way to communicate with your customers; and with email, you’ll be sure to reach your customers. Social media is great too, but you won’t be guaranteed to reach all your customers. Focus your messages on mentoring your customers. When the economy recovers, they will remember you when you were there for them.
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