The first step is documenting who buys your products and services. We call this a Buyer’s Profile. Then for publications, you would use their readership study to determine if their readers match your profile. For digital, you would use your buyer’s profile’s demographics to set your ad targeting.
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
To grow as a business, you have to make connections.
How do you make connections?
We’ll show you.
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