Studies show we are bombarded by, on average, 5,000 advertisements every day. It has caused our brains to lose focus and have a shorter attention span. Now, you have about 3 seconds to catch someone’s attention when they’re looking at your ad. There are quick tricks like flashy bright colors and crazy fonts, but these design elements are actually dangerous and do the opposite of what you want. If the ad is unattractive and poorly designed, the viewer will quickly look the other way. Just because you tricked them into looking doesn’t mean you got their attention. You must get their attention the right way and pique their interest. The way to get attention with your print ads (and digital) is to offer value (like benefits) with compelling offers.
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