How do you recession-proof your marketing plan?

At some point or another, the economy will decline and a recession will happen—hopefully, that’s not soon. But, this brings up an important question: how do you keep your customers through a recession? Email marketing. This important and powerful marketing tool allows you to build a relationship with each customer by consistently offering value. Intentional and consistent email marketing turns your customers into loyal brand ambassadors who stay with you when the economy declines. It takes time to build a relationship with your customers, and email marketing is an inexpensive way to stay connected. Good economy or not, you need to consider investing in email marketing.

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