How does Facebook ad targeting work?

Facebook allows you to target your ads based on interests, likes, gender, location, age, and other demographics that users give Facebook. Facebook also gives you the ability to target your website visitors or existing customers using their email addresses (with the Facebook Pixel, as mentioned above). You can even target people on Facebook who behave like the average visitor to your website using the Lookalike Audiences feature.

Like this post? Share it with your friends!


Submit a Comment

Your email address will not be published. Required fields are marked *

The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.

To grow as a business, you have to make connections.

How do you make connections?
We’ll show you.

Sign up today to get answers to marketing questions in your inbox every week.

* indicates required