How does Facebook marketing work?

Facebook has multiple targeting options for advertisers. The most popular ad objectives are Awareness, Clicks, and Conversions. You should set your goals before you start buying ads. You’ll also place ads through Facebook if you want your ads to show on Instagram. If you ever plan to advertise on Facebook, be sure to install the Facebook pixel on your website as soon as possible. The pixel will give you valuable information to help target your ads.

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