It depends on your goal, but for lead generation, the shorter the better. Some things, like a job application, can be very long. Ask yourself: Do they want something from me? Or do I want something from them? If you want something from them, keep it brief and intuitive. If they want something from you, like a warranty claim, the user is invested and won’t mind filling out a long-form.
How long should my website form be?
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