“Throw a little flashy yellow there, a little bright purple on the border, and make the logo as big as it can get.” No! If an ad has too much information or is unattractive, it will make customers look away. It may even leave a bad first impression. It’s important to know your exact purpose and message for the ad. A headline, short paragraph or bullet points, an image/illustration, a call to action, and a logo will do the trick. You have to get their attention the right way.
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
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