“Throw a little flashy yellow there, a little bright purple on the border, and make the logo as big as it can get.” No! If an ad has too much information or is unattractive, it will make customers look away. It may even leave a bad first impression. It’s important to know your exact purpose and message for the ad. A headline, short paragraph or bullet points, an image/illustration, a call to action, and a logo will do the trick. You have to get their attention the right way.
How much content is too much for an ad?
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