How often should I update my website?

Your website needs updated content for the best user experience. If something changes in your industry or in your business, you should update your website as soon as you can. This shows Google you are an authority in your industry. That authority will lead to your website ranking higher in search results. You should also update your website if it’s not performing well. For clarity and customer loyalty, you need a consistent look for your website design. For example, if your website looked completely different one day, customers would think they’re on the wrong website and click away.

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