How to calculate ROI on print advertising?

ROI, or return on investment, can be difficult to track for marketing. For print advertising, you could measure the number of coupons returned for an ad or you could give the print ad item a unique price. However, these tactics aren’t 100% accurate in calculating ROI because your ad could make an impression today on the potential customer, but they may not purchase until weeks later.

Like this post? Share it with your friends!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.

To grow as a business, you have to make connections.

How do you make connections?
We’ll show you.

Sign up today to get answers to marketing questions in your inbox every week.

* indicates required