I hear the term “copy” often. What exactly is “copy?”

Copy, in marketing lingo, refers to the sentences that support the headline that informs the reader and encourages them to buy. Good copy should talk about the benefits of your product and service. Copy could also be used to refer to long-form writing that needs to be created for websites, publications, or even email campaigns.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

5 questions, 5 answers, every week.

The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.

To grow as a business, you have to make connections.

How do you make connections?
We’ll show you.

Sign up today to get answers to marketing questions in your inbox every Tuesday.

* indicates required