If print is dead, why is Google sending me mail?

You’re still getting print mail every day to your home and office. If print was dead, you wouldn’t be getting a mailbox full of print ads. In fact, you wouldn’t even need a mailbox if that were true. The reason companies like Google, Amazon, credit card companies, and car dealerships still pay to reach you through your mailbox is, in fact, print is not dead. Print ads still work and aren’t going anywhere soon. For example, eBooks have been on the decline, with print book sales actually rising in the market. According to the Association of American Publishers’ annual report in 2019, print made up $22.6 billion of publishing companies’ revenue, with e-books bringing in only $2.04 billion.

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