Google Ads’ costs vary because the method of buying and placing the ads is an auction. Google Ads includes Youtube Ads, Product Listing Ads, Search Ads, and Display Ads. While $5 per day of direct spend might work for some niches, the majority of businesses won’t see results spending $5 per day. We recommend the minimum direct spend be $10 per day plus management fees. Direct spend is money used to buy the ads while the management fee goes toward design, implementation, and monitoring of the campaigns.
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