Content writing is the backbone of your entire website and marketing plan. It’s how you present your business to your customers and drive them through the sales funnel. Without effective copywriting, your website will easily sink to the bottom of Google search results, and then, the people who actually do find your website will not be convinced to work with you and will bounce off your website. The best content writing practices start with keyword research that results in compelling written content geared toward what people are searching for. There are also free browser-plugins like Grammarly and free online services like Hemmingway to help you with your grammatical details. When your content writing gets better, your business will grow.
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