The philosophy behind traditional marketing can be applied to digital. What works in an ad is the same as it was decades ago. However, the execution of digital marketing is extremely difficult. Ad buying platforms (Google, Facebook, etc.) have a high number of variables for targeting ads, which makes using them hard. They also continually update the functionality of their software, so marketers must constantly learn something new.
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The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
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