SSL stands for “Secure Sockets Layer” and encrypts the connection between your computer’s browser and the website you are viewing. Without it, hackers could detour the back-end coding and take your bank information. Google keeps track and monitors which websites are SSL-secure. If your website has an option for online transactions and it’s not SSL-secured, Google can push your website lower in search results. Google announced that they prefer all websites to have an SSL today, even if you don’t process transactions on your website. SSL makes sure customers’ sensitive information is only seen by the intended audience. Protect your customers’ information to build a better relationship with them.
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