While the introduction of technology and the internet made an impact on the print, it hasn’t actually “killed” the print industry. The truth is, print will never die. It’s still seen as more trustworthy and long-lasting as compared to digital in the eyes of the public. Customers still engage with print advertisements. And there has been a recent increase in print books as compared to eBooks. For example, The NPD Group reported that “Print books sales volume grew 1.3% from 2017 to 2018 with 696 million units sold.” The data shows that print could be making a comeback.
Is print dying?
The world of advertising and marketing is always changing. From social media use to psychological messaging, every day there are new questions. We cover everything from the simple questions to the deep and complicated ones.
To grow as a business, you have to make connections.
How do you make connections?
We’ll show you.
Sign up today to get answers to marketing questions in your inbox every week.
0 Comments