Is print dying?

While the introduction of technology and the internet made an impact on the print, it hasn’t actually “killed” the print industry. The truth is, print will never die. It’s still seen as more trustworthy and long-lasting as compared to digital in the eyes of the public. Customers still engage with print advertisements. And there has been a recent increase in print books as compared to eBooks. For example, The NPD Group reported that “Print books sales volume grew 1.3% from 2017 to 2018 with 696 million units sold.” The data shows that print could be making a comeback.

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