Customers see it every day (and have for years), $19.99 instead of $20 to make the price seem like it’s less. That one penny difference could be getting old. While it’s still beneficial, more customers are getting fatigued with this tactic. It may not work overtime. A fresh look at pricing may increase your sales. Ending your price with a 7 may make your products seem more affordable, but the classic .99 ending still makes a lasting benefit, for now.
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