The quality of your website boils down to what content is on the pages. That content will either answer problems, be beneficial to the user, or make them leave the page. By paying for words, you’re able to make sure the user is getting what they need from your website, convincing users to work with you, and boosting your organic traffic to your website. Google also monitors your content to rank it with your competitors (search engine optimization). With the right words, you can be at the top of search results, getting free, organic clicks. If it’s in your budget, you can pay for clicks through Google Ads, but you need to start with the content (words) on your website.
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