Should I run a small one-time ad or continuous small ads?

Both one-time, attention-grabbing, large ads and small ads with longevity can produce positive results for your business. One benefit of running a large ad is the guarantee that a majority will see the ad; it’s hard to look over something large and attention-grabbing. The results will be like a flash—not long-lasting, but a possible high return. On the other hand, there are great benefits to an ad with longevity. The more times someone sees your ad, the more likely they are to connect with you. When deciding which ad-type to run, follow your campaign objective and strategy to guide your decision. Additionally, different people in the market need your products and services at different times. That constant change means consistency is the number one attribute of a successful marketing campaign. We call this the Whole and Thin Market.

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