Should I use a social influencer with my brand?

An influencer is a marketing ambassador on social media platforms. For example, the most famous and recognizable influencer is Kim Kardashian, but there are influencers for every niche with a range of fame and followers. Some influencers with tens of thousands of followers can provide affordable marketing deals where they talk and post about your product. Ask for a media kit from the influencer so you can see if their audience matches your target.

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