Should my company post a picture on Facebook for every holiday?

We think you should post from your business accounts for the holidays if you’re running special deals or want to raise brand awareness. Otherwise, it can contribute to the marketing noise on the holiday season. If you want to actually compete on social media during the big holidays, you should think of an interesting new angle to boost your exposure. Maybe a social media exclusive deal? Or you could offer a giveaway for customers who share the post. In general, social media around the holidays is flooded. Your posts will likely sink to the bottom if you don’t do something different to float to the top.

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