How to Use Retargeting Ads

It’d be great if your customers converted on their first visit to your website. Unfortunately, that’s not what happens most of the time. Someone may not be ready to make a purchase just yet, or they may be distracted before completing an intended purchase. That’s where retargeting ads come in.

How do Google Ads Work?

As you consider more ways to connect with your customers, you may be wondering how effective Google ads can be for your business (or just how they work). The Google ads platform has an impressive reach – more than 63,000 searches every second and more than 2 million...


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