Google Ads vs Facebook Ads: Which is Better?

Both Facebook ads and Google ads are pay-per-click ad platforms. Each helps you reach different audiences and fulfill different business objectives. While a comprehensive marketing strategy may include advertising on both platforms, most small businesses are limited...

How to Use Retargeting Ads

It’d be great if your customers converted on their first visit to your website. Unfortunately, that’s not what happens most of the time. Someone may not be ready to make a purchase just yet, or they may be distracted before completing an intended purchase. That’s where retargeting ads come in.

Meta Removes Sensitive Ad Targeting Options

Starting Jan. 19, 2022, Meta will remove some of its detailed ad targeting options on all its platforms because they are related to sensitive topics like health, religion, and political beliefs.

Facebook Ads vs Facebook Posts

What's the Difference? If you've only ever used Facebook with a personal account, things can quickly get confusing as you try to navigate Facebook ads and posts on your business page. Once you've set up your page and added all the details about your business, it's...


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