Google Ads vs Facebook Ads: Which is Better?

Both Facebook ads and Google ads are pay-per-click ad platforms. Each helps you reach different audiences and fulfill different business objectives. While a comprehensive marketing strategy may include advertising on both platforms, most small businesses are limited...

Planning Your Google Ads Budget

If you're curious about Google Ads, you probably attempted to research how much they cost — only to find the common answer "it depends." It's true, your Google Ads budget can vary greatly depending on your campaign goals and keywords. To really understand how Google...

How to Use Retargeting Ads

It’d be great if your customers converted on their first visit to your website. Unfortunately, that’s not what happens most of the time. Someone may not be ready to make a purchase just yet, or they may be distracted before completing an intended purchase. That’s where retargeting ads come in.

How do Google Ads Work?

As you consider more ways to connect with your customers, you may be wondering how effective Google ads can be for your business (or just how they work). The Google ads platform has an impressive reach – more than 63,000 searches every second and more than 2 million...


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