Influencers are people on social media with large followings who are paid to post products. They are similar to a term you might be more familiar with: “brand ambassadors.” Influencers build audiences on social media platforms like Twitter, Instagram, and YouTube. Audiences are your followers. Some influencers focus on building broad audiences while others focus on certain niches. There are opportunities in working with influencers if you’re trying to reach a certain audience.
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